Atlas

“With Atlas, you can finally get tables at the hardest-to-book restaurants, find the perfect suite at the world’s best hotels, sit front row at sold-out concerts and sporting events—and much more. All seamlessly brought to you inside a card and app that’s as intuitive, as it is powerful.”

At the commencement of Atlas’s rebrand in 2022, we created Alex Rams - a character to personify the modern luxury of travel and spend.

We wanted to build a character to be used as a guide through certain marketing materials, sort of like a stewardess at your service on your next flight. To find the right influences, we initially pulled from the golden age of air travel. We also looked at in-flight manuals, the adventures of Tin Tin, and old footage of supersonic passenger planes, like the Concorde.

Finally, we designed, Alex Rams - an international, modern human, complete with a bucket hat. Alex has begun to take on a life of their own, now going beyond printed matter and into animated form across the Atlas website and in-app.

As Atlas continues to develop, so does Alex.