I led a small team of students(Bobby Lee, Michael Boren, Hilary Hooker, and Bob Hill) to create the pitch and imagery for the piece. We later went down to Paraguay to film all the footage. I was also part of the design team that created the type, logo mark, and motion icons.
This project was produced at the Laycock Center under Jeff Sheets(great guy) for our client, Fundacion Paraguaya. They are an NGO out of Paraguay and we were asked to create a campaign for their program called the Poverty Stoplight. The idea is to help people help themselves out of poverty by first identifying their situation and then beginning a plan to move forward.