Under the direction of Chris Mann and Chris Crosby at branding and design agency, Goal, we crafted a series of animated logos for a variety of brands.

Ion Solar

From Goal’s site: “Ion Solar is positioned as a premium solar dealer that combines clean technology with clean design, making it possible for homeowners to connect to renewable energy without compromises.”

When creating the logo animation we wanted to reflect the calming rise of the morning sun, relative of the solar brand.

Along with the logo came a graphical motion system meant for signage and other executables —a flexible grid that allows for text, images, and color blocks to move freely.

“In the past, Human Resources software solutions put a lot of emphasis on “resources” and ignored the “human.” The team at Eddy set out to correct that oversight.

Anchored in the user journeys of small businesses, Eddy is designed for accessible workflows and employment milestones—HR software that recognizes human experiences in the workplace.”

“While today’s talent recruiting is becoming more automatic and process-driven, Haig&Co takes a refreshingly traditional and human approach. No algorithms, no faceless applications—just good old fashioned conversation and industry experience.

Grounded in the concept of inserting emotion back into recruiting work, a playful and expressive ampersand features front-and-center in Haig&Co branded materials as a wave, a wink, and a nod to their people-first philosophy.”

“As a flexible packaging vendor repositioning itself as a creative and innovative partner, the Kala brand is grounded in the belief that ‘there’s always a better way.’”