Mercury OOH Campaign A campaign entitled “More Made Possible” that translated Mercury’s product experience into a clear, differentiated visual language at scale.
I developed a set of illustrations and character animations that balanced energy with clarity, designed to work across large-format placements while maintaining consistency with the brand.
The system allowed the campaign to feel cohesive across executions while introducing a more expressive layer to the brand.
Tax Relief Helpers Promo Animation Tax Relief Helpers needed a promotional piece at the start of the tax season for their rapidly growing social presence. We collaborated to create an animation which included the debut of their mascot, Trusty the tax dog.
Joanna Stern launched her tech news platform, New Things, after exiting a successful career with WSJ. Her channel has exploded, garnering the attention of veteran influencers like MKBHD and Casey Neistat.
I worked with design duo, Brainstorm, and motion designer, Zach Ferdman, to shape a motion system that was scalable for various social platforms.
The Leverage needed a visual identity that could scale with its growth across platforms and formats.
Working with its creator, Evan Armstrong, I helped define the foundational brand system: typography, illustration, and overall tone. We built this to work across Substack, social, and emerging formats for video and audio.
Category Brand Design, Illustration, Art Direction
Feed The Wife Seasonal brand design Feed The Wife is a family-owned bakery in Taipei. They needed a seasonal brand system that could extend across packaging, merch, and physical experiences.
We developed a set of illustrations and graphics that captured their story and could be reused across formats, creating a consistent visual language tied to their product: delicious baked goods.