Under the Art Direction of Michael Moulton, I crafted an illustration style and set for Cofi. In their own words, Cofi is “Empowering builders to secure the best financing that is seamlessly streamlined to the job site. With CoFi, builders control the cash so everyone gets paid on-time, every time.”

Taking reference from OSHA and safety manuals, we stuck to a flat illustration style, with realistic characters and humorous themes. The final pieces were given a paper printed texture for charm and to mimic those emergency worksite references.