ADAM EASTBURN
Based in the USA
Available for freelance
ak.eastburn@gmail.com
Brand refresh
Following acquisition, BILL’s brand sought a cohesive visual language across product and marketing.
As a staff brand designer, I led the development of a new visual system, defining illustration, motion, and core brand behaviors. This included building the initial libraries and working closely with designers to ensure consistent rollout across teams.
The result was a unified brand expression that could scale across channels during a critical period of growth.
w/ Brock Beeson and John Demetres
Read the case study here.
Art Direction, Illustration,
Motion Design, Animation,
Brand Design
OOH Campaign
A campaign entitled “More Made Possible” that translated Mercury’s product experience into a clear, differentiated visual language at scale.
I developed a set of illustrations and character animations that balanced energy with clarity, designed to work across large-format placements while maintaining consistency with the brand.
The system allowed the campaign to feel cohesive across executions while introducing a more expressive layer to the brand.
w/ Ben Nelson and June Shin
Animation, Illustration
Visual identity
The Leverage needed a visual identity that could scale with its growth across platforms and formats.
Working with its creator, Evan Armstrong, I helped define the foundational brand system: typography, illustration, and overall tone. We built this to work across Substack, social, and emerging formats for video and audio.
Subscribe to The Leverage
Brand Design, Illustration, Art Direction
Seasonal brand design
Feed The Wife is a family-owned bakery in Taipei. They needed a seasonal brand system that could extend across packaging, merch, and physical experiences.
We developed a set of illustrations and graphcs that captured their story and could be reused across formats, creating a consistent visual language tied to their product: delicious baked goods.
PHOTO: Fangyu Cho
Art Direction, Animation,
Brand Design, Illustration
Animated promo video
AMFM needed a way to express a new brand direction through storytelling at their launch.
I art directed and hand animated vignettes of real life and metaphor to carry their message.
Full promo seen here.
Animation, Art Direction,
Brand Design
Brand illustrations
West Main Studio(previously Sunset Studio) is a photo/film studio in Salt Lake City, UT. They needed a small set of illustrations to support their rebrand.
I created a focused illustration set aligned with their visual identity, designed to integrate seamlessly into their site and brand materials.
Check them out at West Main’s homepage.
w/ Jordyn Chung-Hoon
Illustration
Book illustrations
Illustrated books for an early reader series.
Illustration
Animated short
A dog visits NYC for a weekend. Full film seen here.
Created in conjunction with a small art show, later titled “Just Visiting” inspired by 6 months living on the Northeast side.
This short animation was created by hand and digitally, then projected inside a physical newspaper stand. It’s an unfinished work:)
Accompanying this was also a set of iconography and a large hand sewn piece.
Animation,Self-Initiated
Freelance illustrator
Frankie Gaw or @littlefatboyfrankie has created a social media presence that warms hearts and fills bellies.
I developed a library of imagery that could support social, recipes, and campaigns
What started as a single illustration evolved into a broader visual system for ongoing content, ensuring consistency while allowing for variation over time. Images shown are from the “Turning American Classics Asian” series.
The on-going illustration enables Frankie’s brand to scale content without losing voice.
Illustration, Brand Design
Event illustrations
Griffin bank wanted to wow their staff with a company offsite in Portugal, titled “The Gathering”. It needed a visual identity that felt distinct but aligned with their brand.
We developed a character that reimagined their logo into charming and sophisticated, yet plump and playful griffin.
We developed a character that reimagined their logo into charming and sophisticated, yet plump and playful griffin.
This also accompanied a set of illustrations used across materials for the event.
w/ Dan Duncan and Eliot Sleep
Illustration
Illustration
Animation
Brand design
Based in the USA
Available for freelance
ak.eastburn@gmail.com