ADAM EASTBURN
Available for freelance
ak.eastburn@gmail.com
Role: Sr. Brand Designer, Illustrator, Motion Designer
Teammates: Mike Moulton, Brock Beeson, Brandon Peterson
Timeline: 2018 - 2021
Scope: Brand identity, illustration system, motion language, product marketing, campaigns, events
Press
Silicon Slopes interview by Brock Beeson (AD) speaking on the illustration style(26:58)
Acquisition:
Bill.com announcement
Business Insider
TechCrunch
Nestled in the heart of the “Silicon Slopes” of Lehi/Draper, UT, Divvy’s goal was to be the next startup unicorn in the area. They needed both distinction and range. The brand had to support a growing product and organization across launches, editorial, sales, advertising, internal communications, and physical spaces. Rather than a campaign style, we needed a reusable language that could remain consistent while adapting quickly.
We built the system around expressive linework, rough texture, bold composition, simple characters, and a strong sense of movement. It could shift from practical to strange without losing its voice. Illustration became more than decoration: it clarified complex ideas, humanized financial software, and gave Divvy a distinct point of view.
As Divvy’s sole illustrator, I created more than 500 illustrations and graphics across product and brand. Working with Product, Marketing, and Product Marketing, I adapted the system to different needs (from clear product education to expressive campaigns) without fragmenting it.
The result was a cohesive visual world that could scale across subjects and formats while leaving room for experimentation.
Motion was part of the brand language, not a final layer of polish. Playful, quick, and slightly unexpected animation made Divvy feel more physical and recognizable. From storyboards through final delivery, I built a flexible motion language for campaigns, product stories, and social.
For a period, I worked directly with Product Marketing to turn new features and common questions into accessible video content. The YouTube series Divvy 101 broke essential workflows into focused explainers, supported by short form “sizzlers” that distilled each idea for social. Many of these pieces can be found around the retired Divvy linkedin feed.
I developed the visual direction, illustration, and motion from storyboard through final animation, giving the series a repeatable format built for both education and attention.
The system gave Divvy a consistent voice across product and brand during rapid growth, with enough range to absorb new messages, teams, and channels. During this period, the company raised $165 million in a statewide record-breaking series round, and was acquired by Bill.com for $2.5 billion in 2021, 5 years after its launch.
The project shaped how I approach brand design: build systems with enough character to be remembered, enough clarity to solve real problems, and enough flexibility to grow with the business.
Illustration
Animation
Brand design
Available for freelance
ak.eastburn@gmail.com